MeasureCamp Cardiff 2017 sponsorship

Posted on February 2, 2017 by Dave Gough

Big data!!

There, I've done it, I've sworn - at least according to the MeasureCamp swear jar instigated by it's founder Peter O'Neill.

On the welcome podium at the 6th London MeasureCamp, Peter waved the charity donation pot and explained “Don't use buzz words or jargon, say what you mean. Don't say big data, others may not know what you mean, maybe say more data than will fit in a spreadsheet.”

This is how MeasureCamp proceeds, with people taking time and care to share knowledge, rather than prowess.

MeasureCamp is a digital analytics unconference and is free to attend. Anyone attending can run a session: it could be a presentation, a discussion, a workshop, a panel, even a game show. Anything goes. Also, just to ensure attendees are passionate to be there, it is held on a Saturday. A day off work it is not.

The first MeasureCamp happened in September 2012. Mozilla made their offices in London available and a group of people who had never organised an event started work on tickets, catering, promotion, newsletters and getting sponsorship to fund it all. Somehow it all came together. 120 people attended from all over the UK and a few from Europe. Chaotic but very successful, the big question was when could it happen again?

Based on the success of this founding event, MeasureCamps began to expand internationally. Events are run by local organisers but follow the MeasureCamp set of guidelines. MeasureCamps have now been held in over a dozen cities, all over Europe plus Hong Kong and Australia. The format and brand is now firmly established and the future is bright.

I have personally attended the last 4 MeasureCamps in London and the learning, inspiration, friends and acquaintances made have become an invaluable part of my calendar. When it was proposed that there should be a MeasureCamp for Wales & the South West, in Cardiff, I jumped at the chance to get involved and to encourage Psand to sponsor the event, to help it become a reality and to give back something tangible to the local analytics community.

Psand are now proud Silver sponsors of the inaugural MeasureCamp Cardiff event alongside Yard, The City of Cardiff Council, Just Eat, SearchStar, Legal & General, Cardiff Metropolitan University, Admiral&CMS Teamwear.

The event is Saturday 4th February 2017. The free tickets were sold out, but there is a wait list for ticket returns. It would be great to see you there: http://cardiff.measurecamp.org/tickets/

Whatever happens, you can guarantee I will end up getting caught out swearing. It's all for a good cause.

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