Raising brand awareness - Increasing dealer enquiries
- 56 dealer websites
- Over 3.5 million unique visits
- Increased sales across all dealerships
Raising brand awareness - Increasing dealer enquiries
In 2007 we were engaged by EMO, a Bristol marketing agency, to build a multi-website content management system to provide websites for Alfa Romeo dealerships across the UK. The radical overhaul required the websites to reflect the new professional and customer focused ethos.
Louise Ashley-Cox
Digital Account Director, EMO
"I've had the pleasure of working with all of the Psand team for almost 3 years. During this time we have thrown some pretty hefty challenges their way, with ever-changing project scopes and very demanding deadlines. I am pleased to say that the team always go out of their way to deliver, often working through weekends and bank holidays. Psand don't only deliver to brief but work as an extension of our team, proposing new solutions that will improve our productivity and bottom line."
Dealerships needed the tools with which to manage specific content on their local websites whilst maintaining central control by the UK Alfa Romeo dealer marketing team, provided by EMO.
We provided the following products and services.
Using our Changing Pages platform we created a local website system that allowed dealers the ability to create and manage content at a local level whilst giving the Alfa Romeo dealer marketing team the ability to create, manage and control content at a national level.
Dealerships could improve their local marketing by:
Elements of this content, such as news articles, were passed through a quality assurance process to the UK Alfa Romeo dealer marketing team prior to publishing to ensure consistent on-brand messaging. New websites could be added quickly and easily with full admin access assigned to provide the desired level of control. Content (offers, news, banners) could be published to all or specified dealer sites.
New Alfa Romeo vehicle models were integrated into the dealer websites directly from the UK national website - www.alfaromeo.co.uk along with used car stock listings supplied via feeds from Portfolio, Origin, AutoExposure, HPS & 2nd Byte.
Between launch in 2007 until project completion in August 2015, the Alfa Romeo UK dealer website network delivered significantly increased leads across the network for test drives, service requests, brochures and general enquiries.
Call us on +44 (0)117 325 1055