Web design & e-commerce

Mobile first, lightning fast, user focused.

"Never to let the user wait more than a few nanocenturies for a response"

50 years on and the above rings truer than ever. The average web page has grown, over the last decade, to be enormous, currently at around 2MB. Many web users, especially on a mobile connection, don't have a fast enough experience to stay and use the page.

By optimising every web page for the slowest connections, we aim to make your website enjoyably usable for the largest possible audience.

It's win, win, win, win:

• Good for the users' experience
• Good for conversion rate & revenue
• Good for the environment
• Good for the competitive edge in search visibility

Approach

We aim to make each user's experience as close as possible, from your customer using fast fibre down to a slow 3G mobile connection. Our goal is to optimise as much as possible without degrading the user experience; get the text and usability to them first, then lay on the niceness.

Our core design principles:

• Mobile first and responsive
• Lightning fast
• Accessible

Benefits

• Increased user retention
• Improved user engagement
• Increased reliability
• Improved search engine ranking
• Reduced carbon footprint

Under the hood

We employ a host of aggressive optimisation techniques throughout our continuous integration & deployment workflow. We've been steadily working towards these goals for several years and we're proud of the stable of techniques we now think of as standard practice:

• Treeshaking, bundling & minification
• Lossless compression including SVG, lazy loading & low quality placeholders
• Page stability; minimise layout shifting during rendering
• Automated optimisation
• Building static pages
• Caching
• Lean serving architecture
• Cross browser, real device, throttled testing

We are experts at reworking older codebases onto modern standards.

E-commerce

Expand your e-commerce business with Psand's extensive tools and knowledge.

Psand take a flexible approach to e-commerce development. Whether it's your first storefront, a re-design of your current site, re-platforming or integration with other business processes, we can help.

We select the best open-source tools to fit your requirements based on your business objectives. Be that Magento, Spree Commerce, OpenCart or a bespoke e-commerce solution, we can provide the perfect responsive platform to support your online sales and drive digital growth.

We keep it simple, making updates easy and future developments straightforward. Once configured, we'll make sure the platform grows along with your business, adding in additional functionality & integrations as required.

When designing and building we always think customer first. Good user experience is crucial for high conversion rates and customer retention.

Managing multiple storefronts

Psand's content management system, Changing Pages, gives you the power to manage hundreds of online stores from one interface, saving time and resources. From here, you may also assign single users or teams to manage single storefronts, or groups & regions. Whether you use this for different product lines, geographically local markets or different storefronts to target niche market segments, is up to you. See our multi-site CMS for the bigger picture.

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Get in touch

Call us on +44 (0)117 325 1055