FG Wilson global dealer network

Increasing global sales through responsive local websites

  • Improved online customer experience
  • Faster website deployment
  • Global control with local marketing

In 2013 we were approached by FG Wilson, a wholly owned subsidiary of Caterpillar Inc., to design and build a bespoke content management platform, providing websites for their global network of 370 dealerships operating in over 150 countries.

"We have had great success working with Psand over the past number of months. They have given us the correct tools to develop our dealers online offerings. They are very thorough in their work and have a great way of explaining the website functions and content management system to staff who are both beginner and advanced users. Their experience, ability and knowledge is evident in the way that they work and deal with the various teams throughout FG Wilson. I would highly recommend Psand to anyone looking for a bespoke website and content management system / solution."

Paul Mellon
Marketing communications coordinator

How we did it

We provided the following products and services:

  • Responsive website design and build
  • Multi-website content management platform
  • Multilingual options for local marketing
  • Multiple layout options with themeing for customisation
  • Domain management directly within the CMS
  • Search engine optimisation
  • Hosting, maintenance & technical support
  • 3rd party application integration & management
  • Project management

We created responsive templated websites, replicated and localised these for each of the individual dealers ensuring a consistent level of quality and a common standard of visitor experience across the world.

Central content management system

FG Wilson marketing team we provided a CMS enabling them to manage content for each dealer website, create content (news, banners, pages, product data) and assign to all or specific dealers, add and assign languages to dealer websites, build and launch new dealer websites without any IT support, choose a theme and layout for each dealer website, manage Google Analytics integration and enter SEO content (HTML page title, meta keywords, meta descriptions).

Dealer content management system

Each dealer was provided with a CMS to add and create news articles, edit page content, create new pages / sections, create new web banners, manage address, opening times and contact details and manage their product stock data.


Launched in January 2014, FG Wilson have been building and launching dealer websites onto the platform with 24 dealer websites supporting languages including Finnish, Mongolian & Chinese. The platform was also aimed to support FG Wilson's dealer network expansion into emerging markets in China and Brazil.

Get in touch

Call us on +44 (0)117 325 1055