Increasing traffic and revenue through search engine optimisation
- Online bookings up 1407%
- Website visits up 685%
- Conversion rate up 92%
Increasing traffic and revenue through search engine optimisation
InterContinental Hotels Group asked us to create local websites for 67 of their Holiday Inn and Crowne Plaza hotels. The websites needed to be manageable both UK centrally and by the hotels. The sites needed to link into existing booking engines, email marketing databases and social media channels.
We provided the following products and services:
We built templated websites for the Holiday Inn and Crowne Plaza brands, replicated and localised these for each of the individual hotels, providing the perfect platform to showcase their hotel, offers, local attractions, events and facilities.
We provided IHG with a content management platform to control content, including search engine optimisation, for all hotel websites. Each hotel was given their own website and CMS with which to create and publish content. Hotel content passed through a quality assurance workflow for approval by the IHG Marketing team prior to publication, maintaining strict brand guidelines.
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