Copywriting, SEO and paid search work best together. We handle all three, so you don't need to coordinate across agencies.
Content, SEO & PPC
Copywriting
With websites becoming ever more mobile and responsive in design, your content has to be more flexible than ever. Creating great content which hooks your audience and prompts them to engage with you is what we do.
- We clarify your exact business goals to identify how your website and its content can work to achieve those.
- We look at all pages to ensure the copy, content and layout work in perfect harmony to deliver.
- We also do A/B testing to analyse which version of a page generates the best results.
Combining great copywriting written for both humans and search engines with the ability to quickly update and manage it means you'll always be in control of your website and its content.
Search engine optimisation (SEO)
According to our friends at Wikipedia:
"Search engine optimisation (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines."
Luckily for you, a lot of these best practices come straight out of the Psand toolbox. For those that don't, we can assist you with giving your website the best chance to be seen and heard.
Spidering
Migrating your website to us? Worried about losing the SEO value? Worry not. We don't throw the baby out with the bathwater, that would just be crazy (and clearly very wrong). We love, cherish and spider your web pages, carefully documenting and matching them up to the new versions and redirect any traffic - and therefore SEO value - automatically.
Sitemap structure
Huh? Well basically, have you ever seen a URL that looks like this? /index.asp?selection=Details&id=1&catref=2&InBox=Broadleaved&cct=2&TypeSearch=&subcat=
Loads of random numbers, dashes, slashes and all-round confusing things. Search engines don't like that either. We make sure all your web pages, directories and URLs are given nice, easy to understand names that actually mean something to humans and search.
Code to text ratio
Search engines give up quickly. Optimising the code to text ratio helps search engines find their way to important content and makes your pages quicker to load - sweet.
XML site map
The SatNav of the SEO world, helping search engines search and index your websites so they know what's new and important. The site maps even update automatically when new content is added.
Metadata and more
No-one knows your business or product better than you. Get your hands dirty - quickly and easily add and edit the metadata associated with each page to improve your visibility to search engines.
Responsive design
We optimise your website for multiple browsers on various devices. Create a seamless experience between smartphone, tablet and desktop, or be punished by your search results.
Speed and security
The faster your site loads the more love search engines give it, and if it is not running on HTTPS then you may as well stay on the 2nd page of results forever. We can migrate your site onto HTTPS smoothly.
User experience
We take time to think about UX and the customer's journey. Visual stability is a key feature of user experience that is recognised by search engines as a ranking factor. Don't let bad design let you down.
Pay-per-click (PPC)
Whether you want guidance on how to run your own existing PPC account or a wizened Yoda-like professional to manage it for you, we can help make paid search work for you.
We'll give you thorough and honest advice, even if that advice is not to run a PPC campaign at this time because your site needs tweaking. (We can help you with that as well.)
Our search manager is a user-obsessed search specialist and prototyper of award-winning websites. A geek, not a nerd, and definitely not a dork (his words, not ours).
Specialising in user testing, prototyping, paid search and data analysis, there's nothing he likes better than rooting out sales funnel friction, creating interactive spreadsheet dashboards or mumbling keywords. Each to their own, but as this approach delivers results, who are we to question his methods?
Get in touch
Call us on +44 (0)117 325 1055