Conspicuous Limited

Conspicuous - case study


Conspicuous Limited are one of the leading Microsoft Dynamics 365 recruitment agencies. Established in January 2000 they pride themselves on having built a company based on honesty, quality and a personal service.

In 2013 they approached us looking for help with re-branding their website.


We sat down with Rob Wachman, Director of Conspicuous, and spent time understanding his industry, competitors, unique selling points, brand values and how he wanted to convey these - not an easy task! Once that was done we performed a full audit on his existing website and produced the following for the new website:

  • Sitemap and website architecture
  • Wireframes (basic page layouts)
  • Marketing
  • Webpage visual designs (supplied in Adobe Photoshop format)
  • Illustrations
  • A specifications document covering how the site should be built, including functionality, architecture, search engine optimisation guidance and corporate identity guidelines.

The updated webpage design visuals and supporting documentation were provided to their development team to integrate into the existing Adobe Business Catalyst platform.


Conspicuous Dynamics 365 recruitment home page

“Psand took up the challenge to design and develop Conspicuous a new fully functional recruitment website. Within two months they had understood our business, understood what factors were important and critical to a specialist Dynamics recruitment consultancy and the website. Psand understood the 'Conspicuous brand' and the SEO responsibilities to be built into the site and within a very short period of time have delivered a web site we are delighted with. Psand took the time to understand our brief, were always on hand to answer all questions throughout the process and are a perfect business partner. I can highly recommend Psand for delivering a state of the art, functional and very effective web site both on time and within budget.”

Robert Wachman